Selkie Patterns was co-founded in 2018 by Alexandra Bruce and Caroline Akselson. We met at the University of the Arts London and proceeded to spend the majority of our day to day lives together. Between the two of us we have lived in many countries, but we make London our home.

The idea for our own company was born in August 2017, on a beach towel, out of the desire to create something of our own that we could build and grow. We opened our online shop in December 2018 with the help of a successful crowdfunding campaign.

Alexandra’s work background consists of luxury brands, costume designs for Edinburgh Fringe, and working backstage at major West End musicals. From a young age, she loved illustration, storytelling through character development, mythology and history. She is a pro in knowing what women want in clothing. Caroline is a costume maker by trade. She has sewn costumes for all major West End musicals, worked for Disney, and teaches sewing privately and at university. She has been sewing since she was five and learnt on her grandmother’s lap. Between the two of us, we hold degrees in English Literature, Costume Design, Costume Making, Pattern Cutting, Fashion and Art.