Paper & Packaging

It’s not what’s on the outside that counts, but what’s on the inside! Your parcels will contain beautiful products, and that’s what matters. We still care about our packaging, just not in the sense that beauty is the number one priority. Here are the ways in which we care, package and post:

Our paper patterns are posted to you in padded paper envelopes. The raw materials are sourced from the EU and the packaging itself is made in the UK. The envelopes contain a recycled paper fibre lining instead of bubble plastic. The envelopes are made from post-consumer recycled waste (guaranteed minimum recycled content is 65%). FSC-certified and REACH-compliant. 100% recyclable.

Our fabrics are posted to you in paper mailing bags, made from FSC-certified brown paper. We chose these as an alternative to plastic mailing envelopes. They contain no plastic and are 100% recyclable.

Our haberdashery is posted to you in any of the above, or our small metallic blue pouches, made from 100% recycled plastic. These are completely biodegradable. Our packaging is purchased from suppliers in the UK.

Our address labels are printed on 100% recycled paper, with sticky backs that are solvent-free. They are made in Germany and carry the Blauer Engel certificate, indicating the product has been tested to be environmentally friendly.

The only part of the package we currently don’t control, is the shipping label attached by Royal Mail.
We currently use zero plastic in any of our own packaging methods.

However much we love the look of pretty packaging, when it comes to our own products we would rather stick to our ethos of sustainability. You will not find layers of pretty tissue paper in our packaging, which is hard for us, as we love the look of pretty tissue paper. But then again, tissue paper versus a healthy environment for us all: easy choice!

Our paper patterns are printed in the UK, with FSC-certified paper and by a printing company who is a member of the Woodland Trust. This membership means that for all the trees that are used for paper, new trees are planted. For our paper patterns and the pattern envelopes we decided to not print with recycled paper. Commercial recycled paper is often produced abroad and to get white paper from waste paper, a lot of bleaching and chemical processes are used. We opted against the airmiles and the chemicals and opted for a printing method that supports sustainable forestry instead.

Do you have any great packaging ideas? Please get in touch!

What does it all mean?


The Forest Stewardship Council promotes environmentally appropriate, socially beneficial, and economically viable management of the world’s forests. The paper used to print our product on is FSC certified.


REACH stands for Registration, Evaluation, Authorisation and Restriction of Chemicals and is an EU initiative. Its aim is to protect humans and the environment from the risks posed by chemicals used during any part of a production process.

Pre-consumer vs. post-consumer waste

When an item is made from pre-consumer waste, it is made of materials that never made its intended use. So if you have leftover fabric from making a dress, and you turn that into a toiletry bag, that fabric is pre-consumer waste. However, if your household paper waste is broken down and made into new paper, that paper is post-consumer waste.


Products made from biodegradable materials can break down easily without harming the environment. This can be done at a waste disposal site or sometimes in your home compost. Some materials are biodegradable but still take a long time to break down, or will only break down in controlled environments. Because a biodegradable product’s life cycle still ends in a waste disposal situation, we prefer a product that can be recycled into something new.


When a glue is solvent-free it means it contains very little chemicals and therefore causes very little damage to the environment.

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